Hello! I'm Kimberly.
I'm a Louisiana native currently living and exploring in Denver, Colorado. While I have a wide variety of experience, I have a passion for marketing automation, digital storytelling and social media.
EXPERIENCE
Sept 2020 - Present
Marketing Automation Coordinator
JEANINE BLACKWELL/SIMPLE SEVEN DIGITAL
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Develop strategic email campaigns and automations
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Manage freelancers, including designers and copywriters, to ensure work is completed on schedule
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Implement split testing for landing pages, emails, etc. to optimize sales
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Maintain marketing KPI statistics to stay on target with company goals
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Provide technical support for staff and customers
Aug 2018 - Sept 2020
Communications Assistant
CRESCENT BANK
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Supported talent development & employee engagement initiatives with planning, marketing, execution and analysis
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Established internal communications initiative to support the talent development department and change management initiatives
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Collaborated with leadership and SMEs to develop trainings under the direction of the Director of Talent Development
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Created eLearning courses based on the plans from an instructional designer
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Conceptualized, designed and managed bank's social media presence
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Editor in chief and graphic designer for internal employee magazine/newsletter
May 2016 - Dec 2017
Social Media Coordinator and Waitress
RED ZEPPELIN PIZZA
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Developed photo and text content to promote specials
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Strategized on best approaches to grow followers
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Provided excellent customer service in a fast-paced environment
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Served expertly crafted cocktails according to recipe
May 2016 - Aug 2016
Education Fellowship Intern
TALES OF THE COCKTAIL
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Assisted with volunteer recruitment and scheduling
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Managed more than 75 volunteers onsite during festival
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Recruited local vendors for a product promotion
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Drafted press releases
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Returned as a seasonal employee to ensure event efficiency
Aug 2015 - Nov 2015
Entertainment Writer
THE DAILY REVEILLE
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Researched upcoming events for weekly publication strategy
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Reached out to external sources for interviews, story leads and reviews
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Developed a a distinctive point of view/tone through writing reviews of movies and albums
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Refined writing and AP style skills and met writing deadlines
PORTFOLIO
Tiffany Stewart Interview
Tiffany, who is one of the speakers at TEDxLSU 2017 on March 11, sat down with us to discuss her work and life. Read some highlights of the conversation below.
EDUCATION
2013-2017
Bachelor of Arts
LOUISIANA STATE UNIVERSITY
Major in Mass Communication: Public Relations. Minor in Business Management.
SKILLS
Articulate 360 - Competent
WordPress - Competent
Google Analytics - Competent
ADKAR Framework - Competent
Adobe Premiere Pro - Competent
Basic HTML - Advanced Beginner
Zapier - Proficient
Camtasia - Proficient
Canva - Proficient
DISC - Proficient
Ontraport CRM - Proficient
Hubspot - Advanced Beginner
CERTIFICATIONS
CONTENT MARKETING
Hubspot Academy
This certification covers content creation framework for producing effective content on a consistent basis, how to create and repurpose content that both humans and search engines will love and how to become a stronger, leaner, and more strategic content marketer
SOCIAL MARKETING
Hootsuite Academy
This certification covers the essential elements of social marketing to clients and employers with an industry-recognized completion certificate.
CAMTASIA
TechSmith
This comprehensive certification course covers every aspect of the video creation process from preparation all the way through capture, editing, effects and distribution.